4th Channel is Your Voice in the EHR Channel and Beyond

4th Channel

Communicating Across Platforms to Reach Today's Healthcare Providers

Messaging Through Multiple Channels - Online, Offline & in EHR's - to Drive Brands Forward

More than 80% of healthcare providers have already adopted an EHR. Provider communications need to be EHR workflow-centric to be effective. It's time to communicate brand messages to providers in and out of the EHR, quickly, efficiently, and most importantly, using the voice they trust.

With a network of more than 1.4 Million providers, 4th Channel effectively communicates marketing messages to targeted healthcare providers.

4th Channel delivers a full breadth of multichannel communication services - Email, Web, Mobile, and the industry's leading EHR-based communication offerings, to reach providers directly in workflow.

Providing scalable, targeted, and measurable programs to meet each client's individual needs, 4th Channel's team of marketing experts employ the latest innovations, established tools, and smart strategies to deliver communication programs with impact.

4th Channel - By the Numbers
Healthcare Provider Database
Prescriber Email Reach
Total Users in Our EHR Database
Total Prescribers in Our EHR Database
Total EHR Platforms in Our Network
Total EHR Partners
(Greenway, Nextgen, NewCrop, etc.)
Reaching Healthcare Providers
Our core strength is implementing effective communication strategies that reach a broad range of healthcare providers across specialties. The key to this is our growing network of more than 1.4 Million providers. Through this active network, we deliver messages quickly, efficiently, and credibly while providing greater reach and value to our customers.

A History Built on Trust

Engaging today's healthcare provider is more challenging than ever. 4th Channel was developed to meet that challenge by delivering marketing communication programs with impact. Launched in February 2014 as a division of PDR Network® - the nation's leader in reaching healthcare providers directly through the Physicians' Desk Reference® suite of services - 4th Channel leverages PDR's established provider network and trusted reputation within the healthcare community to credibly and effectively convey bio/pharmaceutical messages.

Named for the four primary healthcare provider communication channels - Email, Web, Mobile, and EHR - 4th Channel delivers industry-leading solutions for bio/pharmaceutical clients.

Contact 4th Channel

To learn more about how our multichannel, cross-platform strategies can benefit your brand, contact us.

4th Channel - A PDR Network Company
PDR Network


Dennis McCormack
Vice President, Sales
(215) 514-4051


Mike Baczynski
Director, Strategic Accounts
(201) 358-2288

All Other Audiences

4th Channel
General Inquiries
(201) 358-7200

PDR Network

4th Channel is a PDR Network Company. For more information on PDR Network products and services, visit the PDR Network corporate website.
5 Paragon Drive Montvale, NJ 07645
(201) 358-7200
(201) 722-2680